Tuesday, February 22, 2011

Blame it on Eve!~


The following post is a brief introduction on who Preap & Coutts are and what we as a label live by when it comes to the ever changing fashion world.

Once upon a time, there was a woman named Eve who went against God's will and took a bite from a red juicy apple from the forbidden tree. Of course it had to be the woman in this historical fable, who acted as the devil's advocate and enticed Adam to take a bite from the forbidden fruit! That, my friends, is the first recollection of how clothing or fashion as we know it today, came about. We all know what happened once Adam and Eve had taken a bite from the apple, hence the reason I felt the need to not elaborate further on the story.

Each to their own when it comes to believing and understanding whether the creation of earth was through science/evolution or religion, but for this particular post, we'll just go with the Adam and Eve story...it leaves more room for the imagination me thinks!

To make it quite clear, Preap and Coutts certainly do not support anyone who advocates the devil's work in any way. So that brings me to answer the question... What do P&C believe in and what does the label represent? I've decided to list what Preap & Coutts beliefs are instead of going on a long rant, which quite frankly I cannot be bothered typing at this point. This will be just an introduction on what this blog going forward will be about.

To follow on from the religious babble, the following are Preap & Coutts' 10 commandments we live by as a label:

THE PREAP & COUTTS 10 (FASHION) COMMANDMENTS
  1. I am woman
  2. Thou shall not follow trend
  3. Thou shall follow sustainable fashion
  4. Thou shall rule quality over quantity
  5. Thou shall honour Thy country
  6. Thou shall put comfort first
  7. Thou shall ensure class and timelessness
  8. Thou shall be versatile
  9. The past is the present
  10. Exclusivity is the key
The above P&C commandments will form the basis for the next 10 posts, so keep logging in daily to learn more about what Preap & Coutts are really about.

Signing out for now,

P&C! xXx





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